Much More Than E-Fundraising
Recently I attended probably one of the best seminars I have ever attended (no hyperbole) sponsored by Mission Increase Foundation. Presented by Eric Foley, the title was “e-Fundraising” but the seminar was so much more than that. It really was an introduction to Web 2.0, the social networking phenomenon that is taking place on the web and the implications for Christian organizations.
As Eric gave his presentation, I found myself thinking of the extraordinary implications these developments have. The tag line, “You can’t just stick an ‘E’ on what you already got” has implications for recruiting, for our interaction with the churches we serve, for pastoral ministry in general.
I also thought about rural ministry—talk about networking in a small town! It may not be with all like-minded individuals or with all people committed to a cause but most often they are committed to a place. And you get to see them face-to-face! Rural pastors have the wonderful opportunity to build relationships with a “web” of people, many of whom don’t know Christ.
